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About Us

Our Story

Pioneering Excellence in Eyewear Since 1977

Founded in 1977, Trade Links Opticals has been at the forefront of the eyewear industry, setting the benchmark for quality, style, and innovation. With over four decades of experience, we have grown to become a trusted name across the GCC region, delivering exceptional products and services that redefine the eyewear experience.

Headquartered in Sharjah, UAE, Trade Links Opticals has earned its reputation as a leading wholesale dealer in the eyewear segment. Our commitment to excellence and our expansive range of offerings ensure we meet the diverse needs of customers across all age groups and lifestyles.  

Our Services

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Our Brands

A World of Style and Functionality

Eyeny

Launched in 2024, EYENY is the epitome of youthful energy and modern fashion. With its trendsetting sunglasses, EYENY inspires the new generation to express themselves with confidence and flair.

Will Smith

Since 2013, Rolf Rossini has stood for timeless sophistication and unmatched durability. With its titanium frames and luxurious craftsmanship, the brand is designed for those who demand enduring quality and refined aesthetics.

Cach

Specializing in optical accessories since 2015, CACH offers a comprehensive range of products including trending and classic optical cords, and advanced cleaning spray solutions. It is the ultimate destination for keeping your eyewear protected and pristine.

Rolf Rossini

Since 2013, Rolf Rossini has stood for timeless sophistication and unmatched durability. With its titanium frames and luxurious craftsmanship, the brand is designed for those who demand enduring quality and refined aesthetics.

Pepe Jeans

Pepe Jeans was born in the heart of London, a city known for its vibrant culture, diversity, and ever-evolving fashion landscape. In 1973, three young entrepreneurs—Theo, Nitin, and Arun Shah—set out with a singular vision: to create denim that combined the best of British street style with timeless craftsmanship. What started as a humble stall on the iconic Portobello Road Market soon blossomed into one of the world’s most iconic denim brands, driven by a passion for quality, innovation, and youthful rebellion.

Avengers

Created in 2012 for young adventurers, Avengers brings the excitement of the Marvel Cinematic Universe to eyewear. Vibrant, playful, and durable, these frames are perfect for kids who love to embrace their inner superhero.

Our Legacy and Values

At Trade Links Opticals, we believe in combining tradition with innovation. Over the years, we’ve stayed true to our founding principles:  

  • Quality: Offering products that stand the test of time.  
  • Innovation: Adapting to changing trends and customer needs.  
  • Inclusivity: Catering to every demographic, from trend-savvy youth to discerning professionals and playful kids.  
  • Customer Commitment: Building long-term relationships by providing exceptional service and unmatched expertise.

Our Mission

To be the trusted partner in eyewear across the GCC by delivering products that blend style, functionality, and affordability. Whether it’s through our trendsetting sunglasses, durable frames, or innovative optical accessories, we aim to elevate the eyewear experience for all.

A Vision for the Future

With a legacy of excellence and a passion for progress, Trade Links Opticals continues to expand its reach and offerings. Our goal is to set new industry standards while staying committed to the values that have defined us since 1977.

Explore our brands and discover a world of eyewear that’s crafted with care and designed for life.